{"id":443,"date":"2019-04-08T09:14:36","date_gmt":"2019-04-08T09:14:36","guid":{"rendered":"http:\/\/www.amritsardigitalacademy.in\/blog\/?p=443"},"modified":"2022-04-14T11:23:23","modified_gmt":"2022-04-14T11:23:23","slug":"use-semrush-competitors-analysis-tools","status":"publish","type":"post","link":"https:\/\/www.amritsardigitalacademy.in\/blog\/use-semrush-competitors-analysis-tools\/","title":{"rendered":"The Complete Guide To How To Employ Semrush To Analyze Your Competitors&#8217; Strategies"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">What can be a better start than an appropriate, famous quote from Michael Josephson: <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><em>Be thankful to quality competitors, who push your limit. <\/em><\/span><\/p><\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">This quote befits the best when studying your competitors, to work on a better strategy for your digital marketing.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Another famous saying by Jack Ma goes \u201cYou should learn from your competitor, but never copy. Copy and you die\u201d. This saying again accounts for what should one learn from his competitors in order to rule the market.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Having said that, competitor analysis is the process of having a sneak peek into the working strategies of your competitor. Which is followed by your creativity to devise a strategy better than that.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">To begin with, you should determine your current and prospective online competitors.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">As a pre-requisite, you should be well aware of the fact that online competition is totally different from the regular elementary competition.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2022\/04\/semrush-1024x576.png\" alt=\"\" class=\"wp-image-6024\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2022\/04\/semrush-1024x576.png 1024w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2022\/04\/semrush-300x169.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2022\/04\/semrush-768x432.png 768w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2022\/04\/semrush.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/ahrefs-vs-semrush\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs Vs Semrush \u2013 Which SEO Tool You Should Choose In 2020?<\/a><\/p><\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Now, here arises the need for the proficient tools like SEMrush to analyze both, your organic and potential competitors. Not only this, but SEMrush also helps you accumulate the data, which can be further employed in devising a persistent online marketing strategy.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Subsequently, this article showcases the art of practicing the competitor analysis tools subsumed under SEMrush. These tools are to be put into practice to help you draw a competitor analysis and contrive an online marketing strategy to surpass all your competitors.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">1. Determine your organic competitors with the organic competitors&#8217; research report generated<\/span><\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">To embark upon, you are required to determine your organic competitors. The major reason to identify these domains is that they share the search engine real estate in compliance with your domain, for all the crucial keywords.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Follow the steps to get started:<\/span><\/p>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\"><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Login to your SEMrush dashboard<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Fill in your domain name into the search bar<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Click on Organic Research from the drop-down menu<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Then, select the option \u2018Competitors\u2019 to sight the sites that rank due to the similar organic keywords to that of your domain.<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Now, compete for the traffic that can be generated to a website by using these keywords<\/span><\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">In this example, I entered \u2018<a href=\"https:\/\/amritsardigitalacademy.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.amritsardigitalacademy.in<\/a>\u2019 as the domain and discovered these results:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Organic-Research.png\" alt=\"Semrush Organic Research\" class=\"wp-image-446\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Organic-Research.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Organic-Research-300x169.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Organic-Research-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Amritsar Digital Academy is a digital marketing training institute in Amritsar, India offering advanced digital marketing courses. Since this is a highly competitive industry; it was no surprise to find other websites of the academies sharing numerous common keywords. Some of the top digital marketing academies are Indian Digital Academy, Chennai Digital Academy and many more.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Organic-Competitors.png\" alt=\"Semrush Organic Competitors\" class=\"wp-image-448\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Organic-Competitors.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Organic-Competitors-300x169.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Organic-Competitors-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Once the results are displayed, you can scroll down to view the complete list of your competitive domains. These domains get ranked all by itself due to the level of competition. However, the foundation of the competition level is laid down by the analyzed number of keywords shared by two domains in common. Therefore, the more keywords employed by the two domains in common, the more likely they get competitive against each other.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Moreover, you can also filter the report by the volume of the same keywords you share with each of the listed domains.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">2. Use the Position Tracking Tool to track your competitor\u2019s search rankings<\/span><\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">By employing Position Tracking Tool, you are empowered to keep a tab on your site as well as your competitor\u2019s site\u2019s daily rankings with reference to a customized set of target keywords. The tool not only allows you to track but also to draw a comparison of your rankings between different geographical locations or types of devices and uncover new opportunities with regard to the snippet.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">To begin with the position tracking tool, the first step is to create a new project on SEMrush. Once you have created the project, you establish a position tracking campaign for both your domain and your competitors\u2019 domains. You can add a maximum of 20 competitors to your campaign.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Position-Tracking-Tool.png\" alt=\"Semrush Position Tracking Tool\" class=\"wp-image-450\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Position-Tracking-Tool.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Position-Tracking-Tool-300x169.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Position-Tracking-Tool-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Let\u2019s have a closer look at the configuration of this tool.<\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">To open the configuration window, click on \u2018Set up\u2019 from your project\u2019s dashboard under the Position Tracking. Here, you will find your domain listed by default. Open the drop-down menu of the settings and select the option \u2018Tracking root domain\u2019 to derive the best possible data.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">3. Use the Keyword Gap Tool to compare your Domain\u2019s Keyword Portfolio to your nearest competitors<\/span><\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">SEMrush\u2019s Keyword Gap tool permits you to annex up to five domains and then draw a comparison between different types of keywords(paid, organic, PLA) among them.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"181\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Keyword-Gap-Tool.png\" alt=\"Semrush Keyword Gap Tool\" class=\"wp-image-452\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Keyword-Gap-Tool.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Keyword-Gap-Tool-300x68.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Keyword-Gap-Tool-768x174.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #ff6600; font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><em><\/em><\/span><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">To get started, follow the steps below:<\/span><\/p>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\"><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Go to Gap Analysis<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Select Keyword Gap<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Enter up to domains that you would like to compare<\/span><\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><em>(You can consider the Organic Research Competitor\u2019s report to discover the domains that share the ranking keywords that are most similar to yours.)<\/em><\/span><\/p>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\"><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Select the type of keywords to compared (organic, paid or PLA)<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Select the type of intersection by clicking on the Venn Diagrams adjacent to each domain.<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Keyword-Gap.png\" alt=\"Semrush Keyword Gap\" class=\"wp-image-453\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Keyword-Gap.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Keyword-Gap-300x170.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Keyword-Gap-768x434.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #ff6600; font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><em> <\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">The type of intersection selected, signifies the keywords that will be displayed by the tool to you. Therefore, every intersection speaks differently about your position in the competition. For Example, \u201cAll Keywords\u201d list all the keywords that are used by your competitors to drive their traffic. Likewise, \u201cCommon Keywords\u201d allow you to observe the keywords where both the websites have been ranked.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Now, that you are done with selecting the keyword and intersection type. You are good to proceed with the \u2018GO\u2019 button.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">You can also put the filters into use, to surf the data deeper. These filters help you screen the words to draw a comparison between those word s and other keywords relating to a specific subject. Further, these filters allow you to be more specific and locate gaps where you should take action.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">4. Find New Link Building Opportunities using the Backlink Gap Tool<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">It is irrefutable, that although link building is one of the greatest challenges of SEO, yet <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/need-for-building-backlinks-create-high-quality-backlinks\/\">building backlinks is important<\/a> for high SERP. But, fortunately, Semrush\u2019s Backlink Gap Tool has made it easier to confront such challenges successfully.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Using the Backlink Gap Tool you have access to the analysis of up to five competitors\u2019 backlink profiles. Further, this data can be employed in tapping the link building opportunities that were left untouched.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">To get started, follow the steps below:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Go to Gap Analysis<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Click on backlink Gap<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Enter a maximum of 5 domains (including yours) that you intend to compare<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Once more you can access the data from the Organic Competitors report.<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">When you enter your competitor\u2019s domain, click on the green button and allow Semrush to gather the data for you.<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Backlink-Gap-Tool.png\" alt=\"Semrush Backlink Gap Tool\" class=\"wp-image-455\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Backlink-Gap-Tool.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Backlink-Gap-Tool-300x169.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Backlink-Gap-Tool-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Now your screen will display the results projected by the Backlink Gap Tool. The results will be a graphical and tabular representation of the comparison between the domains\u2019 (you entered) backlink profiles. This graph will help you gain an insight into the new link building capacity of your competitors if any.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">5. Draw a simultaneous comparison between up to 200 domains by using the Bulk Backlink Analysis Tool<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">The Bulk Backlink Analysis Tool allows you to gauge your position in comparison to your multiple competitors. You can collate your backlink profile with that of your competitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Now, the next question that would pop-up in your mind is where does the difference between lie between backlink Gap and Bulk Backlink Analysis Tool?<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">The major difference is the scalability of these tools. On one hand, the backlink gap as discussed can portray the results for only up to 5 domains. On the other hand, the Bulk Backlink Analysis tool, allows you to draw a comparison between 200 domains at a time.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Follow the steps below, to get started with the Bulk Backlink Analysis Tool:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Click on Gap Analysis<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Select Bulk Backlink Analysis<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Enter up to 200 domains (one each line) into the boxes placed at the top of the report.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Hence, the Semrush will display the results showing the number of backlinks and referring domains attached to each URL entered.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Bulk-Backlink-Analysis-Tool.png\" alt=\"Semrush Bulk Backlink Analysis Tool\" class=\"wp-image-457\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Bulk-Backlink-Analysis-Tool.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Bulk-Backlink-Analysis-Tool-300x169.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Bulk-Backlink-Analysis-Tool-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #ff6600; font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><em><\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Additionally, the bulk analysis report will also comprise of the following metrics for each URL:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Domain Score and Trust Score<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Backlinks<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Referring domains<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Follow and no follow links<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Images, text and frame links<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Educational, governmental, .com, .net, .org links.<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Total number of referring IPs<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Bulk-Backlink-Analysis-Report.png\" alt=\"Semrush Bulk Backlink Analysis Report\" class=\"wp-image-459\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Bulk-Backlink-Analysis-Report.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Bulk-Backlink-Analysis-Report-300x169.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Bulk-Backlink-Analysis-Report-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">6. Unveil your competitors\u2019 activities on Social Media with the Social Media Tracker<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Social Media Tracker is one of the tools of Semrush that allows you to view the overall performance of the social media profiles of your competitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">This tool permits you to collate your social presence with that of your competitors\u2019 on the three following metrics:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Audience<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Activity<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Engagement<\/span><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Follow the steps below:<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Go to All tools<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Select Social Media Toolkit<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Click on Social Media Tracker<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Connect your social accounts such as Facebook, Twitter, YouTube and so on.<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Enter your competitors\u2019 domains (maximum 20 domains)<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Hit the button \u2018 Start Social Media Tracker\u2019<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">On the basis of your social networks that you had connected, Semrush will generate the results automatically. It will display the selected competitor\u2019s audience size, activity, and engagement on different social media platforms. Pick the range of the data, you would want to analyze.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracker-.jpg\" alt=\"Social Media Tracker\" class=\"wp-image-461\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracker-.jpg 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracker--300x169.jpg 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracker--768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #ff6600; font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><em><\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Through this data, you can analyze the platforms from where your competitor is seeking a good volume of traffic and is frequently posting to get higher engagements.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Later, scroll down to the Top Content Section to view your competitor\u2019s most winsome post over a specific period of time. Here you will explore their social media posts that got a maximum volume of engagements.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracker-Tool.png\" alt=\"Semrush Social Media Tracker Tool\" class=\"wp-image-463\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracker-Tool.png 800w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracker-Tool-300x135.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracker-Tool-768x346.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #ff6600; font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><em><\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">Now, to contrast your social presence with that of your competitors\u2019, you should scroll down further until you reach \u201cComparison with Competitors\u201d. Here you will see a graphical representation of your social media performance with that of your competitors\u2019 on three metrics: audience, activity, and engagement.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"575\" src=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracking-Tool.png\" alt=\"Social Media Tracking Tool\" class=\"wp-image-465\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracking-Tool.png 1044w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracking-Tool-300x165.png 300w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracking-Tool-768x423.png 768w, https:\/\/www.amritsardigitalacademy.in\/blog\/wp-content\/uploads\/2019\/04\/Semrush-Social-Media-Tracking-Tool-1024x564.png 1024w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #ff6600; font-family: 'book antiqua', palatino, serif; font-size: 14pt;\"><em><\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">You can also change among the options like audience, activity or engagement with the titles placed at the top left. Moreover, you can also sort the results by the options at the top right like a total number, change or growth (%). Perhaps, you can also remove and add the social networks from the data displayed, with the blue and red squares placed right below the graph.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">CONCLUSION<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">However, Semrush Competitors analysis tools are highly recommended to know your competitors&#8217; strengths and weaknesses and accordingly chalk out the strategies.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">And what could be better than Semrush to analyze the competition?<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'book antiqua', palatino, serif; font-size: 14pt;\">I hope this article vividly showcased all the aspects of all the tools included in the Semrush to help you in having a clear analysis of your competitors. Moreover, Semrush is one of the most powerful digital marketing software to keep you ahead of your competitors. So, do try your hands on this software to outperform your competitors.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What can be a better start than an appropriate, famous quote from Michael Josephson: Be thankful to quality competitors, who push your limit. This quote befits the best when studying your competitors, to work on a better strategy for your digital marketing. Another famous saying by Jack Ma goes \u201cYou should learn from your competitor, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,21,20],"tags":[27,26,25,28,1293,1295,1296,1294],"class_list":["post-443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media","category-tools","tag-competitor-analysis-tools","tag-competitors-analysis-tool","tag-semrush","tag-semrush-competitors","tag-semrush-review","tag-semrush-site-audit","tag-semrush-tool-review","tag-semrush-vs-ahref"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Employ Semrush To Analyze Your Competitors&#039; Strategies<\/title>\n<meta name=\"description\" content=\"Here you will learn about various competitor analysis tools and their usage, powered by Semrush. 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