{"id":7564,"date":"2024-12-02T11:32:40","date_gmt":"2024-12-02T11:32:40","guid":{"rendered":"https:\/\/www.amritsardigitalacademy.in\/case-studies\/?p=7564"},"modified":"2025-04-29T07:49:22","modified_gmt":"2025-04-29T07:49:22","slug":"zomato-case-study","status":"publish","type":"post","link":"https:\/\/www.amritsardigitalacademy.in\/case-studies\/zomato-case-study\/","title":{"rendered":"Zomato Case Study: Inspiring Journey To Become Market Leader"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p>\u201cThe only way to be successful is to deliver value to the customer and keep on delivering it\u201d.<\/p><cite>By- <strong>Mr. Deepinder Goyal, Co-Founder, CEO, Zomato<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\">As everyone knows Zomato is India\u2019s leading food delivery platform. But did you ever think about how zomato became market leader?<\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\">Over the years it has become popular online food delivery platform. Zomato has always hit the right note with its target audience. With continuously adapting to market dynamics, leveraging technology, and maintaining strong brand identity Zomato has not just disrupted the food delivery industry but has also set new benchmarks for digital platforms worldwide. Just like new startup Zomato faces many ups and downs but with the use of great <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/ai-marketing-strategies\/\">digital marketing strategies<\/a> Zomato reached the pinnacle of success in the food delivery industry.<\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\">In this case study we will learn about entire journey of Zomato from startup to become market leader, What marketing strategies they adopt, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Table of Content<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:15px\"><strong><a href=\"#genesis-zomato\">The Genesis of Zomato: How It All Began?<\/a><\/strong><\/li>\n\n\n\n<li style=\"font-size:15px\"><strong><a href=\"#zomato-vission-mission\">Zomato- Vission and Mission<\/a><\/strong><\/li>\n\n\n\n<li style=\"font-size:15px\"><strong><a href=\"#acquisition-bussinessmodel\">Acquisitions and Business Model of Zomato<\/a><\/strong><\/li>\n\n\n\n<li style=\"font-size:15px\"><strong><a href=\"#zomato-marketing-strategies\">Zomato&#8217;s Winning Marketing Strategies: A Blueprint for Success in 2016<\/a><\/strong><\/li>\n\n\n\n<li style=\"font-size:15px\"><strong><a href=\"#SWOT-analysis\">SWOT Analysis of Zomato<\/a><\/strong><\/li>\n\n\n\n<li style=\"font-size:15px\"><strong><a href=\"#zomato-digital-marketing\">What&#8217;s Makes Zomato Digital Marketing Strategy Unique?<\/a><\/strong><\/li>\n\n\n\n<li style=\"font-size:15px\"><strong><a href=\"#final-words\">Final Words<br><\/a><\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"472\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Capture-3.jpg\" alt=\"Zomato\" class=\"wp-image-7567\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Capture-3.jpg 754w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Capture-3-300x188.jpg 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"genesis-zomato\">The Genesis of Zomato: How It All Began?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">In year 2008 the story of Zomato began with two IIT graduates Deepinder Goyal and Pankaj Chaddha while working at Bain Company. The idea of delivering food online comes to mind when Deepinder notices their colleagues standing in long queue in cafeteria waiting for lunch. So they thought how much time we can save if we didn\u2019t have to wait and get our favorite meals at our doorstep whenever we required.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Then they started providing online food delivery services named <strong>\u201cFoodieBay\u201d<\/strong>. In the early phase of this startup they listed food restaurants in Delhi NCR. After some time they grew their online food delivery business in other metro cities like Banglore, Mumbai, and Kolkata.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In 2010, founder saw growth of FoodieBay then they started to expand this project to audiences outside India too and avoid the confusion of FoodieBay and eBay so they changed name from FoodieBay to Zomato. They started online meal delivery through the Zomato website and app. By 2019 Zomato had expanded globally and operating in 24 countries and over 10,000 cities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"zomato-vission-mission\">Zomato- Vission and Mission<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-131953-1024x579.png\" alt=\"Zomato Vision &amp; mission\" class=\"wp-image-7568\" style=\"width:724px;height:auto\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-131953-1024x579.png 1024w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-131953-300x170.png 300w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-131953-768x434.png 768w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-131953.png 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Zomato owners state that the vision of Zomato is \u201cto be the global platform when someone is looking for food locally.\u201d<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Co-founder of Zomato Deepinder Goyal declared the mission of Zomato is \u201cto provide better food with safety for more people.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"acquisition-bussinessmodel\">Acquisitions and Business Model of Zomato<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Acquisitions of Zomato<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">&nbsp;In the year 2014 in July, Zomato acquired <strong>\u201cMenu Mania\u201d<\/strong> which is New Zealand digitizing restaurant menu.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In August 2014 they acquired <strong>\u201cLunchtime\u201d<\/strong> which is restaurant search service in Czech Republic.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In August 2014 they again acquired <strong>\u201c Obedovat\u201d<\/strong> restaurant service in Slovakia.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">&nbsp;In September 2014 this company acquired <strong>\u201cGastronauci\u201d<\/strong> which is Poland based Restaurant search service.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In December of 2014 they acquired the <strong>\u201cCiband\u201d <\/strong>search service of the Italian restaurant.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In January 2015 Zomato acquired <strong>\u201cUrbanSpoon\u201d <\/strong>which is Seattle based food portal to enter in US market for approximately $52 million.\u00a0<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In April 2015 this company acquired <strong>\u201cMapleGraph\u201d<\/strong> cloud based point of sale product for restaurants.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In April 2015 they also acquired <strong>\u201cNexTable\u201d<\/strong> which is table reservation platform.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In 2016 this company acquired Gurgaon based technology startup <strong>\u201cSparse Labs\u201d<\/strong> and after they changed its name to <strong>\u201c Zomato Trace\u201d.<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\">In 2017 Zomato acquired<strong> \u201cRunnr\u201d<\/strong> for hyper local delivery service for $40 million in September month.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In September 2018 this company acquired <strong>\u201cToungeStun\u201d<\/strong> which is corporate catering service for $18 million.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In January 2020 they acquired <strong>\u201cUber Eats\u201d<\/strong> for $206 million.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In June 2022 they acquired <strong>\u201cBlinkit\u201d<\/strong> which is previously known as Groofers for approximately $569 million.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Business Model of Zomato Private Ltd. 2024<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"412\" height=\"99\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-163000.png\" alt=\"Zomato business model\" class=\"wp-image-7569\" style=\"width:839px;height:auto\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-163000.png 412w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-163000-300x72.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Zomato continues to be innovative and provides services to the people. They focus on multiple services and revenue streams to create wide ranging ecosystem in the food industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Funding and Investors of Zomato<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Zomato raised $2.1 billion funds from notable investors like Info Edge, Ant Financial, and Sequoia Capital.\u00a0<\/li>\n\n\n\n<li class=\"has-medium-font-size\">In year 2021 they raised $1.3 billion funds from IPO.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Zomato hold its solid position in market after investing in strategic technology and acquisitions like Uber Eats.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Does Zomato Makes Money?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/revenue-model-of-zomato-1024x536.jpg\" alt=\"revenue model for zomato\" class=\"wp-image-7590\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/revenue-model-of-zomato-1024x536.jpg 1024w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/revenue-model-of-zomato-300x157.jpg 300w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/revenue-model-of-zomato-768x402.jpg 768w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/revenue-model-of-zomato-1536x804.jpg 1536w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/revenue-model-of-zomato-2048x1072.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Commissions:<\/strong> By charging commission fees from restaurants for food delivery and table booking they earn revenue.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Subscription Fees:<\/strong> By Introducing <strong>\u201c<a href=\"https:\/\/www.zomato.com\/gold\">Zomato Gold Membership<\/a>\u201d<\/strong> they generate revenue.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Advertising:<\/strong> Generates income from restaurant advertising and promotional events.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Event Ticketing:<\/strong> Zomato also generates revenue by selling event tickets from their official website and apps.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>B2B supplies: <\/strong>Supplying hyperpure quality food to other restaurants.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Zomato Key Financial Data for 2024<\/h2>\n\n\n\n<p>Here are some important market financial data of Zomato.<br><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Market Cap<\/strong><\/td><td>Rs.244590 (Cr.)<\/td><\/tr><tr><td><strong>Current price<\/strong><\/td><td>Rs.277<\/td><\/tr><tr><td><strong>High\/Low<\/strong><\/td><td>Rs.298\/114<\/td><\/tr><tr><td><strong>Stock P\/E<\/strong><\/td><td>330<\/td><\/tr><tr><td><strong>Book Value<\/strong><\/td><td>Rs.24.1<\/td><\/tr><tr><td><strong>Dividend Yield<\/strong><\/td><td>0.00%<\/td><\/tr><tr><td><strong>ROCE<\/strong><\/td><td>1.14%<\/td><\/tr><tr><td><strong>ROE<\/strong><\/td><td>1.12%<\/td><\/tr><tr><td><strong>Face value<\/strong><\/td><td>Re.1<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">As on (29 Nov)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"zomato-marketing-strategies\">Zomato&#8217;s Winning Marketing Strategies: A Blueprint for Success in 2016<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The rise of Zomato is paralleled with the rise of <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/digital-marketing-certification\/\">digital marketing<\/a> in India. In 2016 Zomato effectively markets itself in way that attracts people. Here are the marketing strategies that Zomato used to rule the online food industry.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Using Visual Media to Enhance Marketing<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Powerful Paid Marketing Tactics<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Dynamic SMS and Email Marketing Strategy<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Social Media Marketing<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>SEO Strategy<\/strong><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Using Visual Media to Enhance Marketing<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">As we study Zomato uses both traditional marketing and online digital marketing strategies to spread awareness and target their audience. Using catchy punch lines on visual billboard advertisements attracts customers attention and compels them to order food online from their platform. For example Zomato uses this punch line<strong> \u201c Tu Cheese Bdi Hai Mast Mast. Love things extra cheesy? Get food exactly the way you like it.\u201d<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"188\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/download-6.png\" alt=\"bill board advertisement zomato\" class=\"wp-image-7571\" style=\"width:452px;height:auto\"\/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Zomato&#8217;s branding strategy fully relies on strong Content. Their visual marketing helps them reach less tech savvy customers and maximize the use of their delivery app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Powerful Paid Marketing Tactics<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Using digital marketing strategies to boost the awareness of business and paid marketing is one of the approaches of digital marketing strategies. Zomato took advantage of this marketing strategy very well.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">By running Google ads Zomato concentrates on bringing organic traffic to their mobile app and website to drive sales. These ads appear with organic search results, helping the food tech giant identify useful keywords for future use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search ads<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"221\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161548.png\" alt=\"Zomato Search ads\" class=\"wp-image-7572\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161548.png 853w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161548-300x78.png 300w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161548-768x199.png 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Zomato&#8217;s digital marketing strategy uses search ads to enhance its online presence. Search advertising method that allows online advertisements to be placed on the website<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Display ads<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"206\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161609.png\" alt=\"zomato display ads\" class=\"wp-image-7573\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161609.png 802w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161609-300x77.png 300w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161609-768x197.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Zomato uses online graphic advertising through different formats like audio, video, and images to promote itself.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Dynamic SMS and Email Marketing Strategy<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">There is no doubt that Zomato knows very well how to nail the <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/email-marketing-softwares\/\">email marketing<\/a> strategy. It has one of the best and most compelling email marketing strategies.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Use of catchy subject line with the crisp call to action strategy compels audience to order food online from their platform. For example Zomato sent an email that showed what a biryani&#8217;s CV would look like.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"418\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161750.png\" alt=\"Zomato email marketing \" class=\"wp-image-7574\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161750.png 531w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161750-300x236.png 300w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">With email marketing, Zomato performs unbeatable marketing in SMS marketing by sending messages to their target audience according to their mood and habits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Social Media Marketing<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Zomato targets the audience who fall under age of 18-35 years old. That\u2019s why the food technology titan needs to keep its social media marketing campaigns up to the standards. Zomato stamped its presence on everywhere like Facebook, Instagram, Twitter, and YouTube with millions of followers and subscribers. Zomato uses different types of <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/social-media-marketing-trends\/\">social media marketing<\/a> strategies to keep their audience engaged with their unique <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/types-of-content-marketing\/\">content marketing<\/a> like<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Meme Marketing<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Influencer Marketing Strategy<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Emotion Marketing<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Youtube Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">According to our sources zomato&#8217;s followers on different platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">&nbsp;<strong>Youtube:<\/strong> 569K subscribers<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Twitter:<\/strong> 1.5M followers<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Instagram:<\/strong> 1M followers<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Facebook:<\/strong> 1.9M followers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Meme Marketing<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Memes are going trend on social media platforms and Zomato uses this trend as a golden opportunity to do marketing. Here are some examples of meme marketing that they used as marketing strategy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"387\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161916.png\" alt=\"zomato meme marketing\" class=\"wp-image-7577\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161916.png 655w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161916-300x177.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"385\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161932.png\" alt=\"zomato meme marketing\" class=\"wp-image-7576\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161932.png 651w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-161932-300x177.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"593\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-30-162855.png\" alt=\"meme marketing\" class=\"wp-image-7575\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-30-162855.png 680w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-30-162855-300x262.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Influence Marketing Strategies Used by Zomato in 2016<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">In 2016 Zomato collaborated with macro and <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/power-of-micro-influencers\/\">micro influencers<\/a> to enhance the brand\u2019s popularity among people.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">By providing relatable content to the audience <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/influencer-marketing-strategies\/\">influencer marketing<\/a> helps Zomato to build trust and credibility among their target audience.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Social media influencers, food bloggers, and vloggers create relatable content to relate with the target audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Feel Good Marketing by Zomato<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Humans are emotional and Zomato directly hits on the emotion of their target audience.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Zomato takes its marketing strategies to the next level by connecting with its audiences emotionally.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Using local language to target audiences is very good move by Zomato to connect their potential audiences emotionally.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">How YouTube Marketing Boosts Zomato&#8217;s Success?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Zomato uses YouTube ads to target specific demographics audiences to ensure that their <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/youtube-marketing\/\">YouTube marketing strategies<\/a> reach the right audience.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">By giving paid promotions to Youtube vloggers creating engaging and entertaining content to resonate with the audience.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Zomato got 63.6% engagement rate on YouTube by creating unique entertaining content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">How Zomato&#8217;s SEO Strategies Secured Market Dominance?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Zomato drives 98.44% of organic traffic from SEO competent strategies and remaining traffic comes from paid advertisements. Here is the full proof of how Zomato became marketing king by using <a href=\"https:\/\/www.amritsardigitalacademy.in\/blog\/top-10-seo-strategies-in-2020\/\">SEO strategies.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"167\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120414.png\" alt=\"zomato seo strategy\" class=\"wp-image-7578\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120414.png 773w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120414-300x65.png 300w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120414-768x166.png 768w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Zomato targets over 348K extensive keywords like <strong>\u201cfood near me\u201d<\/strong>, <strong>\u201conline food\u201d<\/strong>, <strong>\u201c online delivery\u201d<\/strong> and <strong>\u201crestaurants near me\u201d<\/strong> to rank high on search engines.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120839-1024x695.png\" alt=\"keywords used by zomato\" class=\"wp-image-7579\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120839-1024x695.png 1024w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120839-300x204.png 300w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120839-768x521.png 768w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120839-305x207.png 305w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120839.png 1111w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">&nbsp;By creating informative content on website blogs, customer reviews, and restaurant ratings they drive 197.3K monthly organic traffic on Zomato website and app.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">&nbsp;Zomato increased its domain authority by internal linking and has over 5.2M backlinks domains.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Over 54 million pages on website help in achieving high ranking on search engines.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"166\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120348.png\" alt=\"zomato seo strategy\" class=\"wp-image-7580\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120348.png 784w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120348-300x64.png 300w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-120348-768x163.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"SWOT-analysis\">SWOT Analysis of Zomato<\/h2>\n\n\n\n<p><strong>S= STRENGTHS<\/strong><\/p>\n\n\n\n<p><strong>W= WEAKNESS<\/strong><\/p>\n\n\n\n<p><strong>O= OPPORTUNITIES<\/strong><\/p>\n\n\n\n<p><strong>T= THREATS<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/swot-analysis-of-zomato-1024x536.jpg\" alt=\"SWOT analysis of Zomato\" class=\"wp-image-7594\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/swot-analysis-of-zomato-1024x536.jpg 1024w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/swot-analysis-of-zomato-300x157.jpg 300w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/swot-analysis-of-zomato-768x402.jpg 768w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/swot-analysis-of-zomato-1536x804.jpg 1536w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/swot-analysis-of-zomato-2048x1072.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">STRENGTHS<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Globally Accessible: <\/strong>Zomato expanded its services worldwide and encouraged its reach internationally to create global footprint.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>&nbsp;Innovative Technology: <\/strong>Zomato uses innovative technology which enhances the overall user experience.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>&nbsp;Strong Brand Recognition: <\/strong>Zomato has built high trust and strong brand identity among its customers.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>&nbsp;Diverse Offerings: <\/strong>Zomato offers multiple services to their customers like food delivery, grocery delivery, table reservations, and event ticket booking.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">WEAKNESS<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>High Competition: <\/strong>Online food delivery market is very high competitive with strong competitors like Swiggy, Uber Eats, and more.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>&nbsp;Operational Challenges: <\/strong>Delivering food across multiple cities is quite complex to manage logistics.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Heavy Discount Offers:<\/strong> Using heavy discount offers for promotional purposes affects profit margins.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">OPPORTUNITIES<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Market Expansion: <\/strong>Expanding business globally is significant opportunity to enter into new regions.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Advancement in Technology:<\/strong> Using the latest technology improved customer services and operational efficiency.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">THREATS<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Economic Affetcs: <\/strong>Fluctuations in economy affect consumer spending on dining food.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Cybersecurity Risk: <\/strong>Zomato is digital platform that has risk of cyber security and data breaches.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"zomato-digital-marketing\">What Makes Zomato Digital Marketing Strategy Unique?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Here is the reason that makes zomato marketing strategy unique:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Launch of Zomato Gold<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"208\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162152.png\" alt=\"zomato gold\" class=\"wp-image-7581\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162152.png 322w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162152-300x194.png 300w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">In 2017 Zomato launch <strong>\u201cZomato Gold\u201d<\/strong> premium service with additional offers to Zomato gold members. The launch of Zomato Gold is masterstroke by zomato to increase app monetization.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In August 2018 they started hyper pure which ensures that food is delivered to restaurants with full hygiene and safety.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On Time or Free Campaign<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Zomato following Domino\u2019s on time or free food strategy in December 2019. Zomato apply this offer on all food items not only pizza just like Domino\u2019s.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Customers avail this offer by just confirming order from application if delivery agent doesn\u2019t reach to you on time then your money will be back in your digital wallet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zomato Premiere League<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"329\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162244.png\" alt=\"zomato premiere league\" class=\"wp-image-7582\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162244.png 449w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162244-300x220.png 300w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Zomato starts <strong>\u201cZomato Premiere League\u201d<\/strong> in cricket IPL session to attract customers. The brand shared great deals and discounts from participating restaurants. Customers could also win more discounts by guessing the match winner.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Zomato Cloud Kitchen<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Zomato started its <strong>cloud kitchen<\/strong> operations in 2018. This move allowed them to expand their food delivery services by partnering with restaurants that operate delivery only kitchens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introducing Blinkit by Zomato<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"423\" height=\"290\" src=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162431.png\" alt=\"blinkit by zomato\" class=\"wp-image-7583\" srcset=\"https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162431.png 423w, https:\/\/www.amritsardigitalacademy.in\/case-studies\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-29-162431-300x206.png 300w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">&nbsp;In June 2022 Zomato acquired <a href=\"https:\/\/blinkit.com\/\">Blinkit<\/a> for approximately $568 million. Blinkit&#8217;s integration with Zomato&#8217;s core food delivery business provides a synergistic advantage, helping Zomato maintain a competitive edge in the quick commerce market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"final-words\">Final Words<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Zomato&#8217;s remarkable journey showcases the power of innovation, digital marketing, and customer centric strategies. Zomato&#8217;s success comes from turning challenges into opportunities, focusing on technology, and understanding what customers need. As it grows and innovates Zomato is great example of entrepreneurship, digital change, and smart marketing.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Feel free to leave comment below if you find this case study helpful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zomato Cloud Kitchen Zomato started its cloud kitchen operations in 2018. This move allowed them to expand their food delivery services by partnering with restaurants that operate delivery only kitchens. Introducing Blinkit by Zomato &nbsp;In June 2022 Zomato acquired Blinkit for approximately $568 million. Blinkit&#8217;s integration with Zomato&#8217;s core food delivery business provides a synergistic [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":7599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1393,1392],"tags":[17,1391,57,81,88,87,86],"class_list":["post-7564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-model","category-marketing-strategies","tag-seo","tag-case-study","tag-digital-marketing","tag-email-marketing","tag-online-marketing","tag-social-media","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zomato Case Study: Inspiring Journey To Become Market Leader<\/title>\n<meta name=\"description\" content=\"How Zomato conquered the market: A compelling story of entrepreneurial vision, technology, and 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