An Amul Case Study- What Makes Amul A Timeless Brand
“Amul The Taste of India” “Amul Doodh Peeta Hai India” “Utterly Butterly Delicious” These are not just slogans. They are part of how we grew up. Imagine you are having hot paratha on winter morning and you reach out for that familiar yellow and blue packet of butter. That moment of comfort is brought to […]
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