Red Bull is always remembered by its famous tagline ‘Red Bull gives you wings’. Red Bull marketing strategy is one of the best examples of how brand can build demand without making the product the center of every advertising campaign. They were not famous by selling only energy drink. They sell energy, risk, speed, performance, […]

Falguni Nayar started Nykaa in 2012 when Indian beauty market was fragmented and unorganised with counterfeit products. And you know Nykaa generates over ₹64 billion in annual revenue and operates across 237+ physical stores with 8600+ brands. But its real success story is Nykaa marketing strategy that turns casual browsers into loyal customers and keeps […]