Falguni Nayar started Nykaa in 2012 when Indian beauty market was fragmented and unorganised with counterfeit products. And you know Nykaa generates over ₹64 billion in annual revenue and operates across 237+ physical stores with 8600+ brands. But its real success story is Nykaa marketing strategy that turns casual browsers into loyal customers and keeps […]

Quick Snapshot about Nike Detail Information Founded 1964 as Blue Ribbon Sports Founders Phil Knight and Bill Bowerman Renamed Nike 1971 as Nike Revenue $46.3 billion (Reports Fiscal 2025) Brand Value $29.4 billion (Statista) Tagline Just Do It from 1988 to present Core Strategy Sell identity not products The Nike case study shows gap between […]