Did you ever think about what happens when founder turns their personal problem into business opportunities? Toady we talk about brand Nish Hair. The most viral brand on social media platforms. Nish Hair started in 2017 by actor and entrepreneur Parul Gulati. They grew from small home based business startup into recognised D2C hair solutions […]
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Imagine you are going to new city and staying in tree house, mountain cabin or private island instead of hotel. Just 10 years back, this notion seemed unrealistic. But now people are booking these one-of-a-kind stays on Airbnb. They were not like traditional hotel chains, Airbnb provides type of housing supply that never existed in […]
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Red Bull is always remembered by its famous tagline ‘Red Bull gives you wings’. Red Bull marketing strategy is one of the best examples of how brand can build demand without making the product the center of every advertising campaign. They were not famous by selling only energy drink. They sell energy, risk, speed, performance, […]
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Falguni Nayar started Nykaa in 2012 when Indian beauty market was fragmented and unorganised with counterfeit products. And you know Nykaa generates over ₹64 billion in annual revenue and operates across 237+ physical stores with 8600+ brands. But its real success story is Nykaa marketing strategy that turns casual browsers into loyal customers and keeps […]
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Quick Snapshot about Nike Detail Information Founded 1964 as Blue Ribbon Sports Founders Phil Knight and Bill Bowerman Renamed Nike 1971 as Nike Revenue $46.3 billion (Reports Fiscal 2025) Brand Value $29.4 billion (Statista) Tagline Just Do It from 1988 to present Core Strategy Sell identity not products The Nike case study shows gap between […]
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TL;DR — Lenskart Case Study Snapshot Lenskart was founded in 2010 by Piyush Bansal and is now valued at $5.6 to $6.1 billion (2024-2025) Revenue shot up to ₹6,653 crore in FY25, jump of 23% from last year. Operates 2700+ stores globally. Lenskart holds 41% of shares in India’s organised eyewear market. Lenskart’s success story […]
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When we think of online shopping, one name that instantly clicks in our mind is Amazon. It started as an online bookshop and has now become global ecommerce empire influencing how businesses sell, how customers buy, and how marketers think. But do you know what makes Amazon so successful? This Amazon case study is not […]
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Can brand go global without heavy investment in marketing and advertising? Surprisingly yes. Tesla is a brand that scaled globally without spending high marketing budget. Tesla is not only car company, it’s symbol of innovation, disruption, and future ready thinking. In 2026, Tesla is leading EV market and is influencing the world closer to sustainable […]
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Whenever we think of stylish and affordable furniture, there is only one brand that comes to our mind i.e. IKEA. But IKEA is not only furniture retailer, it’s also a marketing powerhouse that has cracked the code on connecting with customers worldwide. IKEA is swadeshi brand that has grown from small mail-order shop into world […]
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Netflix is not only streaming platform, it has now become a brand that has transformed the way we watch movies and TV shows. Netflix became global entertainment giant with 301 million subscribers as of Jan. 2025. Netflix case study shows its innovative marketing strategies and how it became world’s leading streaming platform from a simple […]
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