IKEA Case Study: What Makes IKEA’s Marketing Strategy So Successful?
Whenever we think of stylish and affordable furniture, there is only one brand that comes to our mind i.e. IKEA. But IKEA is not only furniture retailer, it’s also a marketing powerhouse that has cracked the code on connecting with customers worldwide. IKEA is swadeshi brand that has grown from small mail-order shop into world […]
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