marketing strategies Archives -

An Amul Case Study- What Makes Amul A Timeless Brand

June 30, 2025July 1, 2025Kritima MehraLeave a Comment

“Amul The Taste of India” “Amul Doodh Peeta Hai India” “Utterly Butterly Delicious” These are not just slogans. They are part of how we grew up. Imagine you are having hot paratha on winter morning and you reach out for that familiar yellow and blue packet of butter. That moment of comfort is brought to […]

Mamaearth Case Study: Marketing Secrets Behind Its ₹1000 Crore Success

May 29, 2025May 30, 2025Kritima MehraLeave a Comment

The market is full of personal care products and Mamaearth quickly became ₹1000 crore success by offering toxin-free products, promoting sustainability, and using smart digital marketing to stand out in the crowded personal care market. But what’s the secret sauce behind its meteoric rise? The answer lies in blend of innovative strategies, deep understanding of […]