Will Websites Still Matter in the AI Search Era? (2026 Guide)
Yes, websites still matter in AI search era but their job has changed. AI Overviews and tools like ChatGPT, Gemini, and Perplexity now answer simple questions directly, so fewer people click through for basic facts. For original and in-depth content, AI tools still need source, and that source is your website. It seems like only […]
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