Falguni Nayar started Nykaa in 2012 when Indian beauty market was fragmented and unorganised with counterfeit products. And you know Nykaa generates over ₹64 billion in annual revenue and operates across 237+ physical stores with 8600+ brands. But its real success story is Nykaa marketing strategy that turns casual browsers into loyal customers and keeps […]
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Quick Snapshot about Nike Detail Information Founded 1964 as Blue Ribbon Sports Founders Phil Knight and Bill Bowerman Renamed Nike 1971 as Nike Revenue $46.3 billion (Reports Fiscal 2025) Brand Value $29.4 billion (Statista) Tagline Just Do It from 1988 to present Core Strategy Sell identity not products The Nike case study shows gap between […]
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TL;DR — Lenskart Case Study Snapshot Lenskart was founded in 2010 by Piyush Bansal and is now valued at $5.6 to $6.1 billion (2024-2025) Revenue shot up to ₹6,653 crore in FY25, jump of 23% from last year. Operates 2700+ stores globally. Lenskart holds 41% of shares in India’s organised eyewear market. Lenskart’s success story […]
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When we think of online shopping, one name that instantly clicks in our mind is Amazon. It started as an online bookshop and has now become global ecommerce empire influencing how businesses sell, how customers buy, and how marketers think. But do you know what makes Amazon so successful? This Amazon case study is not […]
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Can brand go global without heavy investment in marketing and advertising? Surprisingly yes. Tesla is a brand that scaled globally without spending high marketing budget. Tesla is not only car company, it’s symbol of innovation, disruption, and future ready thinking. In 2026, Tesla is leading EV market and is influencing the world closer to sustainable […]
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Whenever we think of stylish and affordable furniture, there is only one brand that comes to our mind i.e. IKEA. But IKEA is not only furniture retailer, it’s also a marketing powerhouse that has cracked the code on connecting with customers worldwide. IKEA is swadeshi brand that has grown from small mail-order shop into world […]
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Netflix is not only streaming platform, it has now become a brand that has transformed the way we watch movies and TV shows. Netflix became global entertainment giant with 301 million subscribers as of Jan. 2025. Netflix case study shows its innovative marketing strategies and how it became world’s leading streaming platform from a simple […]
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Patanjali, a well known brand stands out and marks its footprint in FMCG industry. They are popularly known for their herbal and ayurvedic products. A yoga guru once started selling toothpaste and ghee, and many people thought it was just another celebrity trying something new. But by 2025, Patanjali Ayurved has grown into billion dollar […]
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When you think of Indian snacks, first name that comes to mind is Haldiram. Haldiram is not just a brand of snacks. With its traditional taste and quality this brand has transformed into India’s FMCG powerhouse with reach that now extends far beyond namkeens and sweets. This time we talk about Haldiram case study 2025 […]
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Standing out in the e-commerce market alongside big giants like Amazon and Flipkart with different strategies is quite commendable. Messho is one startup that quietly built something extraordinary by focusing on social commerce. The Meesho case study proves that every startup has its fair share of success and shortcomings but despite all the obstacles it […]
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