Are you ready to boost engagement on Instagram with its new feature ‘Repost on Instagram’?
It’s like scrolling on Instagram and liking piece of content that captures your audience’s interest. But then you think, Should I repost this? Is it worth it? The answer in 2025 is resounding yes.
Reposting has become one of the most effective Instagram engagement strategies to increase Instagram reach. With the Instagram algorithm 2025 giving more preference to highly engaging and authentic content, reposting helps brands and creators boost their visibility while saving time and effort.
Learning how to repost on Instagram effectively can transform your social media presence and here we are to guide you completely. In this complete guide, we will cover:
- Why reposting matters in 2025
- Types of content you can repost on Instagram
- Step by step methods to repost on Instagram
- The best Instagram reposting apps
- Pro social media engagement tips beyond reposting
- Common mistakes to avoid when reposting
- And FAQs to answer all your doubts
Why Reposting on Instagram is Important in 2025
Instagram algorithm 2025 mainly focuses on high quality authentic content rather than just quantity of content. Reposting feature on Instagram gives valuable benefits in several situations. By reposting on Instagram, you align with the algorithm’s preferences and making it easier to increase Instagram reach. Here are some benefits of reposting on Instagram for your brand:
1. Higher Engagement
We studied that 70% of engagement was boosted on Instagram profile by reposting user generated content. Why? Because it feels real and relatable. And if you share something from an influencer, their followers might notice and interact too. That means more eyes on your profile and more activity overall. It’s a smart way to build community and boost reach.
2. Originality and Trust
Audience likes authentic content to watch. That’s why 84% trust recommendations from influencers more than traditional ads. And nearly 79% say posts from real users help them decide what to buy. When your customer posts their happy experience and genuine content it makes it more relatable. By reposting, you are letting real people speak for your brand. And that makes your message stronger and more believable.
3. More Reach Through Influencers
Influencers help you to reach new people. When influencer posts about your brand, their Instagram followers also discover your profile. Same, when you share their content, your audience sees someone they trust supporting your brand. It’s a win on both sides. Study says 23% of e commerce marketers say that Instagram is best for this kind of sharing rather than other platforms.
4. Time and Cost Effective
You don’t need to generate new content, reposting others content on your feed saves your time. Making new content all the time can also be expensive. By using this exciting feature you get fresh content without doing anything.
In simple terms, resposting is not social media hack, its effective social media marketing strategy.
Types of Content You Can Repost on Instagram
Before moving further, you need to clarify what type of content you can repost on Instagram. We posted on Instagram in different formats which include reels, stories, and posts. Each of these format give opportunity of reposting on Instagram Here are types of content which you can repost on Instagram:
| Type of Content | Can you repost? | Method to Repost |
| 1. Reels | yes | Share it on story, third party apps |
| 2. Stories | yes | Only if you tagged in story + by screenshot |
| 3. Posts | yes | By screenshot, third party apps |
How To Repost on Instagram (Step by Step Guide)
Now main question has arrived, how can I repost on Instagram? Don’t worry we help you step by step in detail to make your reposting easy for you. There are three methods of reposting on Instagram:
- Manual Reposting (With Credits)
- Using Instagram Reposting Apps
- Built in Instagram Features
I. Manual Reposting (With Credits)
Manual reposting gives you full control to represent repost content to your audience in your way. This method works best when you want to add substantial commentary, ask your audience questions about the content, and integrate the repost into larger conversation and campaign you are running.
→ Steps to Manual Reposting on Instagram:
- Start by taking a screenshot of the original post or using screen recording for videos.
- Crop unnecessary UI elements like the username, like counts and comment icons.
- Open Instagram and tap on ‘+’ button to start new post. Choose the edited screenshot from your phone’s gallery and upload it to your profile.
- Don’t forget to mention creditor in the post. You can add creditor in captions like (@username) and tag them directly in the post.
- Once you are done with all these, tap share to post it to your feed.
II. Using Instagram Reposting Apps
Sometimes brands, agencies, and creators use third party apps to repost on Instagram. These tools automatically download the content and preserve the original caption and username information. Most apps also allow you to add your own caption while keeping the original creator’s credit intact. There are some paid and free tools and apps that you can use to repost. We will discuss best apps for reposting on Instagram:
Free tools for repost on Instagram—
1. DownloadGram (Free)
DownloadGram free tools allow you to repost on Instagram by simply copying the URL and pasting it into the tool to download it. Without downloading the app you can use this app via PC.
2. Repost is an app for Instagram on iOS and Android (Free)
It connects directly with Instagram so you can easily share other users’ posts from your phone. If your brand has specific style then repost helps you match it by customizing your captions. You can choose text styles and symbols to make your posts stand out and grab attention.
III. Built in Instagram Features
Instagram itself provides reposting feature that is quick, easy, and algorithm friendly. The ‘Add to Story’ feature allows you to quickly share any post to your Instagram Stories and automatically includes the original poster’s username as a clickable link.
Steps to Reposting on Instagram with Built-in Features:
How to Repost Instagram Stories
→ Steps
- When you see post you like, tap the paper plane icon under it.
- Select ‘Add post to your story’
- Customize it with stickers, text, polls then share.
Example:
If customer tags your clothing brand wearing your outfit, you can instantly add it to your story with caption like:
“Looking amazing in our summer collection @stylewithmeera”
This boosts community engagement and encourages others to tag you too.
How to Repost Instagram Posts and Reels with Collaborations
This is one of the best features introduced in recent years. It allows two accounts to share the same post and appearing on both profiles simultaneously.
Steps–
- When you are creating post, tap Tag People → Invite Collaborator.
- The collaborator must accept the invite.
- Once accepted, the post will be visible on both accounts with shared likes, comments, and reach.
Example:
If you are a travel blogger collaborating with hotel brand, you can create a post together. The hotel gets exposure to your followers and you get visibility with theirs and doubling engagement.
✅ Pro-Tip: Always ask for permission before reposting someone’s content (especially photos and reels). While many creators appreciate the extra visibility, asking first builds respect and long-term partnerships.
Social Media Engagement Tips Beyond Reposting
Reposting is powerful tactic to boost engagement for your brand but to get better results you need to follow other proven social media engagement tips. With powerful content strategy you will get sustainable growth and authentic community building. Here are some social media engagement tips that you can follow:
1. Diversify Your Content Mix
Instagram algorithm 2025 favours different formats of content. Use mix formats to post on Instagram like
- Use stories for BTS content, quick tips, and real time updates.
- Create reels that showcase your expertise, entertain your audience, and follow trends.
- Add carousel posts that engage users for longer.
2. Maintain Consistent Posting Schedule
Consistency beats perfection when it comes to effective social media marketing. Plan your posting content through social media calendars. Use apps and tools to schedule your content effectively.
✅Tip: Ensure a good balance between reposts and original content.
3. Community Interaction
When you interact with your audience, it builds trust and boosts engagement. Respond to your followers in comment section. Use interactive polls, add questions in stories to encourage direct engagement from your audience. Don’t forget your DM section because meaningful connections and business opportunities start in direct messages.
4. Use Cross Platforms
You can share your content on other platforms like LinkedIn, Twitter(X), and Facebook to reach wider audiences.
Common Mistakes to Avoid When Reposting
Many users think reposting is simple and make mistakes which hurts their growth. Understand these pitfalls which help you to boost your engagement in right way.
→ Neglecting Crediting the Original Creator
This is one of the most serious mistakes made while reposting. It is not only disrespectful for creditors, it also leads to copyright issues. Make sure you provide full credit to the creator when you repost their content on your account.
→ Only Relying on Repost
It is true that reposting helps to boost engagement but over reliance on repost content may hurt your audience interest. Aim for 70% original content and 30% repost so that your Instagram reach goes well.
→ Ignoring Performance Analytics
Many users repost content without tracking which types of reposts perform best with their audience. Use Instagram Insights to monitor engagement rates, reach, and audience response to different types of reposted content.
→ Irrelevant Reposts
Content performed well for another account does not mean it will work for yours so always ensure that every repost aligns with your brand values, aesthetic standards, and audience interests.
Conclusion
Instagram’s reposting exciting feature is like a chance for all users to boost engagement on Instagram, save time and build trust with your audience. Remember that effective social media marketing requires strategic approach. Reposting works best when combined with original content creation, consistent community engagement, and authentic relationship building. Use the methods and tools outlined in this guide but adapt them to fit your unique brand voice and audience needs.
Combine reposting with consistent posting, analytics, and community interaction. The results will speak for themselves.
FAQ’s About Reposting on Instagram
Ans. Tag their username in the post and mention them in the caption like “Credit: @username.”
Ans. Yes. Reposting saves time, boosts engagement, and builds trust by sharing authentic content.
Ans. You can screenshot and upload it with credit, use reposting apps, share it through Instagram’s ‘Add to Story’ and collaboration feature.
Ans. Always ask permission if needed, give proper credit, and avoid reposting content that uses copyrighted music and material without rights.
