Virat Kohli’s Brand One8 Marketing Strategies

Virat Kohli’s Brand: How One8’s Bold Relaunch Stole the Spotlight

Everyone knows India’s biggest cricket star, Virat Kohli has long running link with Puma. But he has decided to build sportswear brand of his own. On June 21, 2026, Virat Kohli’s Brand, One8, made its global premiere at Yashobhoomi in Delhi. But this was not only typical product launch. It brought together cricket, Punjabi music, […]

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