What is SEO?
SEO stands for Search Engine Optimization. It is the procedure of receiving substantial traffic. This traffic is for free from organic search results appearing on the search engines.
Almost every major search engine such as Google, Bing and Yahoo displays the results such as web pages, videos, local listings and so on based upon the relevancy of what the user is looking for. But the best part about SEO is that there is no cost involved such as in the paid search ads.
Meaning of Search Engine Optimization
To understand the real meaning of SEO, let us fragment the definitions and closely examine the parts mentioned below:
Although you can get a large number of visitors from all over the world on your site. But the point is what the quality of the traffic that you attract is? For instance, people looking for Apple laptops visit your site, when you are really Apple farmer. Therefore, the quality of traffic you are attracting is really poor. So, SEO lets you get the visitors who are genuinely interested in the products that you are selling.
Now that you are getting the quality traffic, who are clicking through from the search engine results pages (SERPs), the volume of traffic you attract also gets better.
SEO gets you the natural traffic that is totally reverse of those from the paid ads. However, the term organic traffic means the unpaid traffic that you get from the SERPs.
Working of SEO
Many of us might consider a search engine as any other website that a user visits and either type or speaks the question that he/she is looking for into the search bar of Google, Yahoo, Bing and so on. Further, these search engines display the relevant results in the form of links to the webpages that potentially holds the answers to the queries of the user.
But the point is, has anyone ever stopped and considered what is the real working behind the listing of these links?
To understand deeper the meaning of Search Engine Optimization, you should also know how it works? Google or any other search engine for that matter consists of a crawler that collects all the information related to the content that they can discover on the internet. Then the crawlers being used, gets all those 1s and 0s back to the search engines to develop an index. Further, that index is then supplied by the algorithm that tries to compare all the data collected with the query the user is searching for.
However, there are a number of factors that define the algorithm of search engines.
Until here, the SE (Search Engine) part of the SEO might be clear to you.
Now, let’s understand what is in the O (optimization) part of the SEO.
The O part of the SEO, i.e. the optimization is the place where people who draft the content and post it on their sites are adorning both the content and the sites so that the search engines can understand what they are looking at and what their users are going to end up seeing.
However, optimization can adapt to many forms. It includes everything, right from the title tags to the meta descriptions and both informative and the exact length to point the internal links at the pages.
This section of the post is here to assist you in learning SEO. So, to begin with, let’s take an overview of the topic:
Developing an SEO oriented website
Once you are all set with the SEO knowledge, the next step is to apply the SEO strategies to the site, irrespective of the period of time your brand is operating from.
The design of the pages helps you initiate the process of SEO. Such as choosing the SEO friendly domain name and employing the best methods for internal linking.
Content and relevant markup
A website cannot be called a website till the time you have no content on it. Therefore, content is one important part of a website, but an SEO oriented content is another most important aspect of the site. A lot of factors such as keyword research, infusing the SEO in the content and the type of markup, are all involved in helping search engines understand what your content is all about.
Besides understanding the on-site topics by deeply examining the content and related markup. So, now it is the time to get technical with information on robots.txt.
By getting deep into almost everything that you ever wanted to know about the anchor text and redirection. Get acquainted of all the fact, like how and when to use nofollow.
Evolution of SEO
Now that you have understood what is SEO. You should get hold of some other interesting and advanced tactics. These will further help you in addressing the constant changes in the algorithm of Search Engines. Subsequently, if someone is offering you the SEO advice and it does not seem right to you, then you should refer to the specific technique online to understand even the minute meaning of Search Engine Optimization.
So, what are you waiting for, go ahead and SEO…
A Content Manager and the author for this blog. Passion for writing veered me into this profession. However, my only power is to reinvent my ideas and use them as the colors to paint my words with utmost diligence. Although I look forward to gratifying my readers in the best way possible, yet clinging to my viewpoints is my unalterable feature.