As we all Know Instagram launched in 2010. At first, the platform gives you an option to share your photos and videos on its platform. The demand for Instagram business marketing tips is increasing day by day as people love to use Instagram in their free time.
💡 Atleast 500 million users love to share their stories on Instagram.
✔ In U.S there are 130+ million Instagram users.
💡 After Facebook, Instagram is the second social media platform that used the most. Users spend their time at least 53 minutes in a day.
✔ In this digital era, there are 25+ million business profiles on Instagram.
💡 83% of users say Instagram helps to discover his new services and products and 90% of Instagram users follow at least one business.
So make a business profile today with the help of Instagram business marketing tips and get huge traffic and audience on your Instagram business profile. There are many brands that have a large number of followers. So choose the right plan and you can also get a huge amount of followers and become an influential brand too. You have to create content to stay relevant to your customers and can attract new customers.
Yeah, it’s difficult to understand what kind of post will reach to millions of peoples and can grow your audience within just a few months. So here I am sharing the top best powerful Instagram business marketing tips that can increase your Instagram followers.
What Is Instagram Marketing?
Time has changed so the marketing of brand awareness is also changed. In this pace of the world, Instagram is not just for sharing photographs or videos, it’s now an amazing social media platform where you can promote your products and can get a wider audience without spending too much money. Yeah, its true Instagram business marketing tips can help to grow your brand awareness and can promote your new and old products from every corner of the world. For Instagram marketing, you need a smartphone or a laptop or an internet and create a business profile.
💡 Did you know the larger interested audience you have an Instagram, the more chance that your products will sell online?
Top Best Instagram Business Marketing Tips
Create A Instagram Business Profile ASAP
Before planning to create an Instagram business account, you have to create an Instagram account. When you open the Instagram app, you will get two options to create an account i.e log in with Facebook or sign up with phone or email. One thing to keep in mind use your business email for creating an Instagram business profile.
The next step is to enter your business full name and your correct business address so that your profile will look professional. Make sure to create a unique username so that visitors can attract with your name. this will also allow other accounts to engage with your brand. Amritsar Digital Academy username is @amritsar_digital_academy. In case if your business name is already taken choose the username that is easy to find and recognizable. If you don’t like the username, don’t worry you can update anytime in the future. It totally depends on you which username you want for your business. A business profile helps to create and publish Instagram ads. You don’t have to use Facebook advertising tools.
Check your Instagram posts stats with Instagram analytics tools, called insights. This gives you all the stats about the impressions, reach, comments, sharing options, and profile visits. These are some of the proven Instagram business marketing tips.
Use Free Instagram Tools
The Facebook business profile is similar to the Instagram business profile. Here you can check all the statistics like engagement data, impressions, people reach, and much more. The best part is you can check your audience details like age, active hours, location, gender, and much more. Just open insights and check the posts for the week that get the maximum impressions and what time you will get impressions on your top posts. This free tool is amazing because you can use them on how users are interacting with your content. The more you can know your audience tastes the better chance to create and adjust your content to boost engagement.
Post Product Teasers That Will Increase Sales
What if you will get more sales just posting a product teaser on Instagram? It’s a great platform where you can advertise your product and services. Product teaser posts are just a way of increasing the user’s excitement without doing too much hard work. Below is the example of where gilt man’s Instagram page is not selling its product directly but offers a free app where users can shop the brand’s entire inventory. The brand offers up to 70% OFF through various photos of some of the products that are available to purchase in various colors. That kind of posts will get thousands of likes through advertisement because the ad is not too much pushy and can tease users with attractive offers and product images to download the app and shop around. This type of post works in every type of industry.
Let’s read another example of Starbucks that teases its audience with jaw-dropping offers on drinks with eye-catching imagery and without trying to force people to buy them.
If the user doesn’t buy anything, at least your post will get higher engagements by liking it, commenting it or they will share your post.
Create Sponsored Ads
Nowadays Instagram ads are very popular and the best part is you can control your ads according to your choice. So set your budget for ad and pause anytime.
💡 Do you know run sponsored ad or multiple ads with the carousel feature?
This feature will give you the ability to target the audience in a totally new way. So now brands can promote their photos to anyone and increase their reach. Always use engaging content for sponsored ads.
💡 Did you know you can turn your previous posts into sponsored posts? So keep an eye on your posts that have the highest engagements.
Keep one thing in mind that there are many different types of sponsored ads that you can post. Some of the top most popular are:-
- Stories Canvas
- Dynamic Ads/ Carousel
Use Instagram Stories To Generate Leads
If you want to generate leads, then Instagram stories are the best option for you. Instagram stories are different as compared to regular posts because the Instagram stories come on a “slideshow” format. These type of stories is just for 24 hours but the bonus point is you can save your stories on any kind of devices. Snapchat gives the same feature as Instagram did. The difference between Snapchat stories and Instagram stories is that it can only show in the newsfeed and Instagram stories appear in a small area which is less attractive. When your friends or family open the Instagram they can view your story.
For startups it’s an amazing feature where you can show your brand via stories and users can look your stories daily. One of the best parts about Instagram stories is that I personally like a lot, that you don’t need to write long content. Instagram also gives you various in the stores feature like photos, short videos, rewind videos, live videos, boomerangs, and much more.
Just use the tools like Canva and InVideo to create eye-catching images for your short stories. Boomerangs are like GiF’s that play on a loop. In your stories, you can tag other brands that you are collaborating with. Create attractive visuals or fun by using face filters, text, stickers, etc. The Instagram stories are live for only a limited period and this feature is available for business globally. This kind of stories only available on the mobile Instagram app and you cannot send your Instagram stories as direct messages. As we all know most of the Instagram users come via a smartphone app rather than a desktop or website. If you have not partnered with influencers who are making a killing on Instagram, then find the one that you want to work with and reach out to them.
Increase Followers With Influencers Marketing
The fastest way to increase followers is partnered with influencers. Basically, it’s a paid marketing technique in which you ask them to increase followers by publicity your brand or your services. So basically influencers share their reviews on products and people love to buy those products because they have trust in influencers and the brands that they have shared on their reviews or in their feed.
For Example: If you have a brand on fashion, jewelry, cosmetics, footwear, anything that you want to promote, influencers can attract their customers through their videos and give the genuine reviews on the products that they are promoting.
For More Details Read This Full Blog: Beginners Guide To Influencer Marketing In India
Use Hashtags Wisely
Hashtags are a great way to increase your visibility and discoverability. People say you can use up to 30 hashtags on your Instagram post but the reality is using too many hashtags looks like spammy and turns your followers off. The worst part is if you use repetitive hashtags, users cannot see your post. As per my research, you can use 5 to 11 hashtags on your post. So always use the hashtags which is relevant to your post that Instagram suggests you while choosing the hashtags. These hashtags will show up in the follower’s feeds and help discover interest-based profiles.
💡 Did you know Instagram posts with hashtags gain a 12.6% engagement as compared to without hashtags posts
No matter what you are posting on Instagram be it video and photos, you have to write hashtags in the caption as we did on other social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Reddit, Medium Etc.
Always use the hashtags which are relevant to your posts and choose the hashtags with long-tail keywords, industry-relevant hashtags, self-made hashtags, low search volume hashtags, etc. I recommend you to choose hashtags that are relevant and related to your niche. Don’t encourage the followers to like or follow with hashtags such as #followme, #followus, #likeourpage, and much more.
Post At The Right Time
Overposting on Instagram can decrease your existing followers. So don’t publicity your brand again and again on your news feed. If you do this your audience may unfollow you. Always post something during peak days and hours when your followers are online.
💡 Do you know the best time to post on Instagram between 8:00 AM to 9 AM or 2 AM and the best days to post are Mondays and Thursdays?
The worst days to post on Instagram are Wednesdays and Sundays. According to CoSchedule the hour between 8 AM to 9 AM is the time when people love to check social media or getting ready to work for the office. And 2:00 AM is the time when most of the folks love to scroll Instagram when they should be sleeping. And this is the best time and most popular time to post. The other alternative is to check the audience taste is to check your Instagram insights, so that you will know the best days and times to post according to your customers.
Schedule your posts via Hootsuite, coschedule, sprout social and many other tools are available for scheduling. The research also shows that a maximum of two posts is enough for one day on social media platforms. You can also use the Instagram multiple features to post multiple photos in a slideshow format. Is not it’s a good thing to attract your customers in a different way?
Another new feature added by Instagram is IGTV. It’s a kind of video application that allows users to share videos with a time limit of 15 seconds to 10 minutes. IGTV is an amazing platform to promote your brand with the time limits given by Instagram. Many popular brands and celebrities love to use IGTV in many different ways and can take inspiration to implement in your own strategy.
For Example: Create video tutorials related to cosmetics, jewellery, fashion, and much more. You can also create IGTV and host a Q & A session by targeting your customers. This strategy will help to engage with your customers and build trust.
Neil Patel, One of the most popular digital marketing experts that makes an IGTV Videos with a maximum limit of 6-10 minutes.
We live in a digital era where video marketing is very popular as compared to photos or content. People are more attractive to short videos and you will get more engagement rates. This is the reason you must try IGTV to share your videos with the help of Instagram business marketing tips.
Respond To DM’s (Direct Messages) And Comments
The key to increasing followers is to interact with your customers by giving the replies on comments and direct messages. This is a great way to get in touch with your users through direct messages (DMs). Always turn on your DM’s so that you will always connect with your audience 24*7 days. Reply to the queries as soon as possible; this will create a good impact on your customers. You can also set automatic replies to your followers. Collect your customer’s email with giveaways or contests and drop emails when required.
💡 Do you know when you keep the conversation going through comments, this will be a great way to get more engagement and the user will back again and again to reply to your comments?
You can also check the comments where users can tag their friends and offers a special deal for maximum conversions. This Instagram business marketing tips and strategy builds a positive rapport with followers.
Instagram is a great social media platform for both marketers and businesses to reach and connect with your customers. It’s a great platform where you can promote your brand and get followers. Implement all these top 10 Instagram business marketing tips to increase followers in 2020. Tell us how do you plan to engage with your audience on Instagram in 2020? Give your answer and views in the comment section. Also if you like our blog share on your various social media platforms like Facebook, LinkedIn, Twitter, and much more.
Necessity is Mother of Invention. For me, Never thought I would be writing articles, it just evolved in me. Intention behind this blog is to share some things I observed, learnt or experienced. Knowledge Shared is Knowledge Gained.
Preeti Gautam: 25| Female| Mass Media| Enthusiast