Marketing, we all know, is none other than promoting a business or brand. Whether traditional or modern, every business person uses some marketing tactics to increase his business.
Now what we are going to talk about is the methods, features, and benefits of traditional and digital marketing methods. After reading this article, you will surely get to know about the difference between both these marketing techniques so as to select the best appropriate. But first, let me introduce you to both the methods in a glance.
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Introduction to Traditional and Digital Marketing
Traditional marketing involves old marketing techniques using physical mediums. This method involves advertisements on different platforms such as a newspaper for the promotion of their products.
Whereas digital marketing involves marketing techniques that are based on online platforms such as Facebook.
There are a number of marketing techniques include in both methods. Here’s a list for that:
Traditional marketing techniques:
- Pamphlets and brochures
- Board advertisements and more.
Digital marketing techniques
- Social Media (Facebook, Twitter, Instagram, etc.)
- Email Marketing
- Affiliate marketing and more.
Comparison of Digital Marketing over Traditional Marketing
Traditional marketing and digital marketing both have benefits in their own way. For example, radio ads on a local channel easily help local people to reach you. Whereas an ad on Facebook or Instagram helps the people (local or global) to reach you for their requirements related to your business. However, there are so many things to learn so as to take a beneficial decision. Here are some points that you should look at and think of while taking a decision to select a marketing method.
If we talk about the cost of marketing, we have to pay in both the terms. In the case of traditional marketing, we pay for ads in a newspaper, magazines, post emails, broadcasts, banners, brochures, etc. So in that case, we have to approximately pay $1500 for marketing purposes.
In digital marketing, you will pay on search engine and social media marketing ads that cost nearly $200. Clearly, the cost of marketing in digital methods is very low as compared to traditional methods.
But in digital marketing, you have to pay for the digital marketing company or the person who is doing marketing for you. And he will cost about $1000. But if you do not want to spend money on a company for your marketing, you can join for a digital marketing course. Learn everything to do it yourself just by sitting on your couch and save your $1000.
Digital marketing is obvious to reach a large audience extent as compared to traditional marketing. Traditional marketing is limited to local customers and if you want it to reach more audiences, then it would cost double. Whereas digital marketing cost almost the same for reaching a local and global audience. Moreover, digital methods help in targeting only those audiences who are interested in their business, where traditional marketing does not have that factor. Digital marketing can easily reach more audiences in different cities and countries through campaigns because of the increasing number of people using internet sources.
When someone uses traditional marketing techniques for promotion, he wouldn’t know if people like their ways or services. They’ll only know when they get feedback from each one of the viewers. But in digital marketing, one can easily communicate with customers, get to know about their needs and hence gain the trust of customers.
Growth analysis is a major factor for a business to develop. Conversion of viewers into customers is easy through an online medium as compared to traditional techniques because people are more alert at online sites as compared to traditional techniques.
One can analyze his business growth while marketing online sources but it is difficult to check in old methods. Because you don’t get to know how many people are watching your ads and how much of them are interested to become your customers, analysis made difficult in case of traditional marketing.
Digital marketing is two-way communication. People watch your ads and can communicate with you if they are interested in your business. Whereas traditional marketing is one-way communication and people hardly reach you if they have any queries to ask.
Thus, it will lead to reaching more customers resulting in your business expansion.
Traditional marketing, as already stated, create trouble to communicate with interested customers. But digital marketing provides real-time results. We will be able to make customers quickly by communicating with them whenever they just think to buy your product.
Matter of Course
No one will do both traditional and digital marketing for their business exposure because it will do out of the budget to do both. So we have to work smartly and should select the best of them.
Now, we know about the different factors used for traditional and digital marketing purposes. Thus, it is clear that digital marketing is more efficient in this era of the internet. Moreover, it helps in converting more customers and gain profit as compared to traditional methods.
Be smart! Be digital!