SEO (Search Engine Optimization) is the process of manipulating keywords, modifying the content, adding content in such a way that it will lead to an increase in the quantity and quality of organic traffic over your website. Improvement in organic traffic refers to unpaid traffic that directly visits your website. SEO is a full-fledge study concept. Various SEO tools are available on web for proper structuring and planning of your content in order to get traffic. One has to be aware of the latest SEO Trends of the leading search engines like Google, Yahoo, and Bing and plan their strategies accordingly. A well-ranked website has done a lot of study of SEO concepts. SEO is a constantly changing concept that is why there is a need for regular updates about new trends. The major focus must be given to the following concepts while SEO study:-
- How Search Engine Works.
- The behaviour of the Search engine.
- Search Engine algorithm.
- Keywords, that are likely to be searched.
A well SEO performed website will rank good in SERP (Search Engine Results Pages) and attract more visitors.
Latest SEO Trends 2020:What Everyone Must Know About It For Making Effective Strategy:-
Google BERT Update
BERT stands for Bidirectional Encoder Representations from Transformers. This update came into working from October 2019.
But what actually BERT update by Google is???
Google always tries to provide the most relevant results to its users against a search query. BERT update is a more improved version of Google understanding, in it, Google is trying to understand the context of a search query and provides results accordingly. It works on NPL (Natural Processing Language) and machine system that tries to interpret the complexity of the human language. BERT’s greater impact is on long-tail search queries and tries to improve its interpretation and provides better results.
Today, more than half of the traffic of searches are made through mobile phones. So in order to get ranking, a website must be mobile-friendly with fast page-loading speed.As a result of more searches via mobile phones, Google has switched its priority to the mobile-first index. In it, Google has given dominance to the mobile version of the content for indexing and ranking. Sites having a best desktop-only version cannot rank until it has an equal mobile-friendly website.
You can check for your site whether its mobile-friendly by mobile-friendly test. Remember, Page-loading speed really matters, even a delay of 1 second in page loading speed can violate the ranking position of a website.
Content is The Master
Content is the major reason for getting a rank in Google. Firstly, you need to check whether your website is on Google. The best way to make your website noticed is to submit a site map to Google.
The important things that should be kept in mind while writing content are:-
Let Google understand your content like the people do
Write a descriptive and accurate page title
Use the description in Meta tag
Make an attractive snippet
Use the H1 tag for main heading and H2, H3 tags for sub-heading for clear indication of all.
Using breadcrumbs list for easy navigation.
Make your site useful and interesting one.
Provide your users with what they want to read.
Voice Search Optimized Websites
Along with more searches from mobile devices, the voice search from voice assistants like Amazon Echo, Voice Pod, etc. also has become a convenient and easy way for users to search their queries. A website optimized with voice search lead to attracting more organic traffic towards your site. How can this be achieved?
Well, by using targeted keywords, descriptive phrases the chances of getting rank are more likely to happen. Some tools that will make you aware of queries are-
Goodbye Flash Content
Google in its latest update on its official webmasters’ blog declared that by the start of 2020, it will stop supporting the web pages having flash content and stop its ranking as well. Google will completely start ignoring the flash pages and stop indexing on its basis. It is one of the biggest SEO trends in 2020. Now it will become very hard for flash lovers to look for their content.
Analyze your search performance and user behavior
Google has provided an amazing tool to track the live performance of your website and that is Google Analytics. Google Analytics analyzes your website’s each page from the depth and makes the owner aware of the users, live tracking of current users, monthly or weekly reports. It is a really helpful and beneficial tool for website owners as it will lead them to plan strategies accordingly.
Google Search Console feature-Video enhancement report
Videos are being considered as the most innovative way of expressing ideas with clarity. Videos in result can be seen at three places-In video tab, In discovers, On the main search page.
Google Search Console introduced the new feature of Video Report. With the help of this, you can check the response and performance of your video, clicks, and impressions over your video. You can fix issues by checking errors and can further plan your strategies accordingly after looking for a report.
EAT concept is stated among the top 3 considerations of Google. EAT stands for-
- Expertise– You need to be an expert in the field on which you are writing the content. This can very critical in some cases where it is necessary to provide your users with accurate information like a blog on medical concepts, financial blogs, etc.
- Authoritativeness– You can gain authority by the expertise shown in the main content. You have to show that you are an authority or the authoritativeness of the creator for the main content.
- Trustworthiness– You need to show your users that they can trust your main content and it’s accurate and relevant.
EAT determines the quality of the web pages and website and can be the reason for more organic traffic on your website as compared to others.
Tip to improve:– Disclose who your brand is, who your authors are, and why they should be trusted.
Attractive Snippets for more clicks
Position 0 (zero) in Google search can be achieved by featured snippets. Ranking for a featured snippet is so much helpful and effective for driving visitors to your site. Featured snippets can be categorized into three types i.e. Paragraph, List, Table. It is a brief description of what is written in content and more likely to show in SERP (Search Engine Result Pages). So if your snippet is clear, descriptive and attractive then you can expect to rank at 1.
Google SEO trends are constantly changing concept. You need to match up with the constant study and details of Google’s new trends and changes in the algorithm in order to keep your ranking good and keep the organic traffic of users at a high pace over your website.
Writing is expressing your mind through words. Being a content-writer I always try to script the best of my knowledge about the topic in the form of blogs, articles, and content.