Every New Year comes with a new start. This year 2020 will also demand slight changes in the policies of Digital Marketing. Digital Marketing Trends 2020 will help Digital Marketers to strategize well for the policies. If you kept yourself intact with these latest trends then within no time you can get out of the way. Adapt well to the upcoming changes and trends and grow your business to another level.
Virtual Reality Marketing-
In this era of trying and buy scenarios, it has become somehow important to provide visual results to the customers. Virtual Reality Marketing is the concept that has emerged in the year 2019 but got its real pace of growth in the upcoming year 2020. Virtual reality marketing refers to the try now as an option for the available products. It gives a clear picture to the customer to make a decision to buy it. This marketing technique also becomes attractive for a lot of audiences and raises their purchasing power. It can be a good strategy for marketers to opt to introduce their brand at strong feet in the market ultimately helps to beat the competition.
Voice Search Optimized-“OK GOOGLE”
Many voices aided equipment is being introduced in the market that is a clear sign of the increase in the voice search by a large number of audiences. In this case, the Voice search optimized site can be a blessing to the business. It is the latest Digital Marketing Trends of 2020 that increases the ranking of the business in terms of voice search by the audience. But the question is how to optimize your Site in terms Of Voice Search?
Introducing the content that is likely to be spoken to my targeted audience related to your product. As per the research people always try to start their Search with a question like- What, When, Where, How, etc. SO these types of queries can be added up in your content or Titles. Voice search can not only be used for search but can also be used to access many multiple functions in the mobile phone like dialing a call, setting up an alarm or reminder, playing a song, etc.
The Number of “OK Google” queries is increasing Day By Day. Understand The Trend..!!!!
Power Of Social Influencer Marketing
Influencer marketing is going to be in trend in the year 2020 in which marketing of the brand will be handled by social influencers; it could be celebrities, film stars, sportsmen, motivational speakers and many more. Promotion through these celebrity faces will prove to be the best source for the promotion of your business as well. It is a good source of brand advertisement by means of various trending social media platforms like Tik-Tok, Instagram, Facebook, Snapchat, etc.
Ads through Video Marketing-
In this digital era, we hardly can spare some time to read the newspaper, promotional brochures, news, etc. then what can be the good source of reaching your brand to a large audience?
Advertisement on widely used and accepted source i.e. YouTube. YouTube Marketing can be a good source of brand promotion and for expanding the outreach of the business. The ads while watching a video is a good source of advertisement and earning as well.
Many marketers are becoming to accept this new Digital Marketing Trends in 2020 as their policy. Conversational marketing refers to provide instant solutions and answers to the customer’s query with a chat. It clears up the mind of the client, moreover increases the trust and interest of the brand or business. A better understanding of the product can be gained with Conversational Marketing.
Visual Search Mechanism-
Visual Search is quite an astonishing technique but yes it has become the latest Digital Marketing trends as the generation is getting smarter and smarter this trend can help to grab more audiences engaged in your business. Well, 10 years back we can’t think of technology like this but now it’s a reality of digitization. Just click a photograph of the product that you want to shop but don’t know where to buy it? Google will provide you the best matching results of the product and provides you with a list of the website from where you can avail of this product. Many websites have also opt-this technology and gained popularity through it.
Isn’t It Amazing??
Chatbots, word derived from the two separate terms i.e. Chat + Robots= Chatbots. Chatbots is an Artificial Intelligence software that does chat with the client in Natural Language. Chatbots can be used for effective conversational marketing. Optimizing a website with a Chatbots system is better than training hundreds of employees for generating responses for those queries that robots can do so saving a lot of cost of companies from customer services.
How Do Chatbots Work?
Content Personalization Will Remain In Dominance
Showing the right things to the right audience is what is included in Content personalization. It is a bit tricky concept yet really effective in the phase of Digital Marketing. Digital Marketing Trends 2020 cannot be completed without this concept as it is a major source of increasing audience engagement rates in your content. Try to make the good engagement of targeted keywords in your content in order to grab the attention of the targeted audience towards it so that whenever a user searches for a query that is related to your business it must be at Rank 1 of Google. Awareness of the latest SEO trends is necessary to implement this practice.
Crack Long Tail Keywords First
For making a website voice search optimized one should firstly go for long-tail keywords as it has less competition. By targeting long-tail keywords or conversational long-tail keyword one can easily increase their ranking. Long-tail keywords are quite specific about the topic and grab the attention of the targeted audience which automatically influences the shorter keywords to rank high.
Writing is expressing your mind through words. Being a content-writer I always try to script the best of my knowledge about the topic in the form of blogs, articles, and content.